Monday, December 5, 2011

A 10-YEAR AFFAIR





Fact: All humans have an innate sense of romanticism. A natural affinity to thrive soul-deep, in being passionately immersed in our deepest emotions and aspirations. Being naturally sentimental, nostalgic, and passionate are major indicators of how we perceive and connect to things that revolve in our everyday dealings-with. We cherish each and every milestone in our lives as we see fit: We treat friends out to dinner and drinks after passing examinations with flying colors (or failing one horridly, all the same). We give thoughtful tokens to dear ones who helped us through certain pivotal points (mind the plural form) in our lives. The mourning of a loss. We share tears (and a bottle of vodka) with a cherished friend who mends a broken heart. We go out and enjoy a day to ourselves as a treat…just because.

Celebrations are – quite undeniably – very much a part of our lives and are well worth welcoming in all its forms: Birthdays, being the most proverbial, of course…and Anniversaries (Heck, even “monthsaries” have been invented!) to celebrate and be grateful for all the blessings that are experienced together in a relationship, come hail or hellfire! Even ancient history and tradition has come up with a table of correspondences to all these years together. There’s gold for 50 years, diamond for 60…the entire drill. Why this has become an age-old tradition is beyond us. But we adopt it all the same. Because. We value. Relationships.

And there is one such love affair that is celebrated right here, right now…

Ten years ago, one woman had a vision. One that she carries with her so fervently to this day; that it manifested into the top-selling, service-oriented company that offers no other else than beauty that is unbound by expense.

Initially intended to be a spa in the lush landscapes of Tagaytay, Flawless Face & Body Clinic opened on December 8, 2001 through the passionate pursuance of company CEO Rubby Coyiuto; realizing the need for high-quality yet affordable skin and body care for the Filipino. Rubby shares, “Back when Flawless began, nobody spoke about their skincare secrets. It was so taboo to discuss (it) in public. Yet we saw Filipinos and Filipinas come to Flawless regardless – they really cared about their appearance.” So, Filipinos broke the mold while Flawless gave them the avenue to do so. Many people ask Rubby why she named her clinic “Flawless” – she explains, “The word “flawless” is synonymous with faultless, unblemished, even perfect – and perfection is the promise that we hold to our patients. Perfection in the products, services, solutions, skincare, customer service – for a perfectly flawless experience.” True to word and through years of perseverance, this credo did not go unnoticed. In 2009, the clinic won the Philippine Retailer Association’s Outstanding Retailer of the Year, following up 2010 with the same award for the second year in a row, guaranteeing Flawless a position in the PRA’s Hall of Fame. 

As a Flawless tradition, National Flawless Day has become a beauty enthusiast’s red-carpet day – the  company’s anniversary, and a way to give back to its loyal patrons by way of splendid, pampering promos. Now on its tenth year, Flawless painted the town pink yet again with ten weeks of fabulous promos for its loyal and diversifying clientele. Each week, clients were treated to special promotions to help them become more radiant, sexier, whiter, younger-looking, and be the best self they want to be. As a glorious culmination, from December 5 to 11, clients will be treated to discounts of up to 40% off on the most favorite Flawless products and services - including the Nano Power Peel, electrocautery warts removal, Laser Hair Removal, the Flawless Nutraceuticals, and Flawless’ revolutionary body slimming technology – the Shape & Sculpt program. To cap the celebration, Flawless  launches  the Forever Gift Set – all carried by Forever, Flawless’ first ever scent. Coming in a delightfully feminine and vibrant scent for women and a sexy, stable and mysterious scent for men, Flawless ushers in its next ten years with this revolutionary product, a first for the clinic. Since Flawless is an aesthetic clinic that promises excellent skincare, the gift set also contains a sheer powder, a lotion, the deCrease line eraser, and a brightening soap.
                
By tradition, the tenth anniversary is symbolized by the daffodil, symbolic of rebirth and new beginnings. And by tin - An element that can be bent…but never broken. Through all of its ten-year journey, Flawless is looking forward to 2012 and promises to maintain its fervent vow; and continue to provide excellent, modern skincare at affordable prices.

Here’s to ten Flawless years! A promise, an affair for all to cherish and take to heart. 



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